The music does work well with the imagery and lyrics. Actions and gestures are also used by the artists that relate to the lyrics such as at 0:52 when Katy Perry points down when the lyrics "knock them down" are sung.
2. The performance drives the music video and it is sustained throughout. There may well be narrative or conceptual elements too.
The performance is very active and entertaining throughout and the video follows a short narrative about a magic fountain and is quite funny and enjoyable.
3. The band or artist sing/mime throughout. The lip-sync is believable.
The lip sync is very convincing and motions and gestures that match the lyrics make it even more believable.
4. The role of the band / artist may switch between artist performance and artist-in-character performance.
There is use of switching between artist and artist in character performance. This happens when 3OH!3 are shown on a boat with wine instead of singing and also in another they are shown gamehunting.
5. The audience will expect to see singing/ dancing/ movement/ playing instruments. This is likely to conform to their expectations of the genre and/ or the band/ artist.
There is a lot of singing and dancing in the video, there is also events going on in the video which conform to the genre and style of 3OH!3. There is no shots of a band though.
6. The band/ artist performance will be engaging/ impactful/ visually striking.
3OH!3 are dressed in cool and smart clothes to make them seem more impressive and Katy Perry wears a bright coloured dress to stand out and look visually striking.
7. It is likely that the video features highly stylised costume, hair, make-up, backdrops and effects. A variety of sets, backdrops and costumes is common.
The clothes worn by the characters are pretty normal apart from 3OH!3 clothes in the in character performance scene with the gamehunting, wear they wear stylised hunting gear.
8. A strong sense of development is expected - things change and move on.
There isn't a strong sense of development, but the video does follow a story of 3OH!3 and the fountain. The video ends with a funny ending and 3OH!3 are surprised by guards and the girls are all gone.
9. A strong sense of artist identity is crucial through movement, gestures, costume/ hair/ make-up and band relationships. The video is aspirational to fans of the band/ artist.
The actions and costumes used by the artists help represent the personality and we see that both members of 3OH!3 are good friends as are always shown together in the video.
10. Beauty shots/ money shots are expected by the record label, plus repetitions of these key shots.
The key shot is the shot with the artists in front of the fountain, this shot is repeated throughout the video. Another big shot is just of Katy Perry in the fountain doing her singing and dancing.
11. Extreme juxtapositions and binary oppositions make the video interesting.
Not many binary opposites are used but you can compare the differences between girls and boys in the video.
12. Discontinuous editing is standard.
Lots of discontinuous editing is used, but the overall sequence follows a short narrative.
13. Audience will gain pleasure from references to popular culture.
There are not many references to popualr culture, but popular and well known phrases are used in the lyrics.
14. The video will be polysemic in nature, offering different layers of meaning, despite only being a performance video.
The video is not polysemic in nature and doesn't have multiple meanings.
15. It is likely to provoke a strong audience reaction.
The video is likely to provoke a strong audience reaction as it was funny and entertaining.
